5 Resolutions marketers should make and keep in 2011
What’s coming in 2011? Marketers search for “the next big thing” every year–the next hot topic that could make or break their marketing programs’ success. Around the globe consumers continue to use mobile, email, and social media. It’s imperative that marketers continue to strive to meet the consumer where they are–no matter what the platform–to … Read more
Advertising: 10 Lessons from 2010
Today Ad Age honored its 2010 Media mavens at a luncheon of nearly 300 people. Honorees this year were a mixture of marketers, media owners, and agency executives who have touched upon the dynamic changes taking place in the advertising realm–and the impact their changes have made on their businesses. Here is a snapshot of … Read more
2010 National ADDY Award Winner | Best of Show
Cinematography Leo Burnett/Arc Worldwide P&G Tampax – Zack Johnson Synopsis: Zack wakes up one morning to discover that his body has changed. In a way that has literally never happened before–to anyone. Watch Here: http://dvserver.net/addy2010/best/Best_show_Award.html CONNECT WITH AAF SACRAMENTO AD CLUB ——————————————————— Twitter: http://twitter.com/aafsacadclub Facebook: http://www.facebook.com/AAFSacAdClub Join our group on LinkedIn: http://www.linkedin.com/groupInvitation?gid=843477&sharedKey=aXs1TguV Website: http://www.aafsacadclub.com/
10 Compelling Music Videos – Shot on iPhone 4
We’ve seen some impressive photography work emerge from the iPhone but this time we’re looking at video. With 720p recording ability, the iPhone 4 surprises with great image quality in high and low light situations. With the addition of clever angles, filters, and editing these videos maximize a small production budget. Check out these videos … Read more
Be Competitive
Due to the rapidly changing nature of the advertising industry, it is important to maintain relevance and stay competitive. One simple method to achieve this heightened stature is by knowing who your competition is and what they’re doing. Frequently reading advertising news prevents you from falling behind the latest marketing trends. What are you waiting … Read more
Call for Entries–Deadline: January 13, 2011
Every year some of the best work seen at the ADDY Awards comes from smaller clubs like the Sacramento Ad Club. No other competition offers the opportunity and challenge to compete at the local level, move on to districts, and ultimately be honored as one of the best of the best–at the national ADDY competition. … Read more
The Unifying Voice
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the … Read more
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